Preheat oven to 325°F.
Coat the inside of a loaf pan with shortening or butter and lightly dust with flour. You can also line it with parchment paper to help prevent sticking.
Sift together the flour, baking powder and salt. Combine well.
1 1/2 cups all purpose flour, 1 teaspoon baking powder, 1/4 teaspoon salt
Cream the butter in an electric mixer fitted with a paddle until light, about 3-4 minutes. Gradually add the sugar and beat until light and fluffy.
1 cup unsalted butter, 1 cup granulated sugar
Add the eggs one at a time, then the vanilla extract, scraping down the sides of the bowl as needed until evenly blended.
4 large eggs, 1 teaspoon vanilla extract
Gradually add the flour mixture until just combined. Do not over mix.
Gently fold in the chocolate chips with a spoon or silicone spatula.
1 cup chocolate chips
Pour the batter into the prepared pan.
Bake for 60-80 minutes, or until a toothpick inserted into the center comes out clean.
Allow the pound cake to cool for at least 20 minutes before removing it from the pan.
Once fully cool, and any added glaze is set, slice and serve.